California approves new online privacy rules

Consumers would have the right to request all the data collected about them from a business up to twice a year, and businesses would be required to disclose the information free of charge. Consumers would have “the right to request that a business delete any PI about the consumer which the business has collected from the consumer.”

This is an excellent first step towards protecting consumer data as more and more companies shift towards monetizing private consumer information. Hopefully the net neutrality bill previously under consideration is ultimately able to pass as well.